Marketing Strategy and Planning
Many small and medium-sized businesses are tempted to jump straight to tactics before setting a marketing strategy – to create a brochure, to send out a press release – because it feels good to “do something” to promote your business. Most likely, these tactics will prove to be expensive attempts, and still would not achieve the desired results.
A strategy needs to be crafted. One that truly fits the nature of the business and its individual character. A strategy needs to be based on the strengths of the business, hence must be customised. A one-size-fits-all plan will most likely fail completely and at best, not achieve the sought-after results. A Company’s marketing strategy creates a clear path that represents all the steps and initiatives to be taken in order to convert businesses to become customers.
If your marketing efforts aren’t working together, then they are working against you!
Public Relations, Media And Influencer Marketing
We ensure that your PR and social media plans mesh with your marketing and business development goals – generating leads and increased awareness among decision-makers. Keeping good relations with the media can be a painful process. Though our experience and good relations we can ensure that your brand will feature prominently in a position it so deserves.