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About Us

Market Matters has been founded and is managed by Vicky Zammit who is a seasoned marketing specialist and consultant, in communications, branding & business strategy for local and international brands based on the Maltese islands.  Market Matters is a boutique marketing hub offering consultancy services to small and mid – sized companies.  Vicky is also the Managing Director and Founder Gifts That Matter – a Corporate Gifting Concierge Service, that offers advertising novelties, corporate gifts and branded merchandise.


Our area of specialization is Integrative Marketing Communications and we have extensive knowledge and years of practical experience. Our methodology ensures that marketing communications are analysed with an integrated approach resulting to a combined harmonious voice and message in multi marketing communication platforms. be they online, offline and other traditional marketing channels. We are extremely passionate about turning clients into brand advocates and has consulted in the area of training marketing and sales teams for over 5 years.  

We have developed and delivered training in the areas of sales, customer care, vendor relations, strategic planning, digital strategy and marketing promotions. Through our own developed process, we have helped local executives build, grow and protect a strong reputation that has led to developed new business for their organizations. 

Our founder, Vicky holds a B.A. Hons Bus. Mangt. from the University of Malta and a MA in Integrated Marketing Communications from the University of Malta and Kings College – London.   Moreover, she has successfully completed the Professional Post Graduate Diploma in Digital Marketing from the Institute of Digital Marketing – Ireland.   

She is a regular contributor on the subject of brand building and sales and is the driving force behind a number of initiatives created to inspire teens and young adults in their understanding of the subject of marketing, most particularly the power of digital marketing.