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Infuse My. Colour

Social Media Strategy and Implementation

Market Matters was engaged by the Maltese Importers and distributors of British range of colour shampoos Infuse My. Colour.  Market Matters was brought on board to build a social media strategy and implement actions and tactics to introduce and create brand awareness for the brand.  Market Matters handles a Facebook and Instagram profile for the brand.

Infuse My. Colour is a range of colour shampoos which enhance hair colour for in-between salon visits. Infuse My Colour shampoos infuse hair with colour pigment as with just the usage of this product. Their range is 100% PETA Certified, Cruelty-Free and Vegan, Free from parabens – silicones – sulfates. These products can be purchased from a number of supermarkets in Malta and Gozo. The brand is British and owned by two achievers who launched the brand on Britain’s TV Reality Show Dragon’s D

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