Lasco Supermarket
20th Anniversary Celebration
Marketing Strategy and Implimentation
Market Matters was engaged by the Directors of Lasco Supermarket to create and implement a strategy with the aim of communicating both to clients as well as suppliers, that the supermarket was celebrating 20 Years of Service.
This project was handled on two levels where a series of activities as well as initiatives were organized to attract, engage and thank loyal customers, and on another level give thanks and acknowledgement to the numerous suppliers who formed part of the 20-year story.
On the customer level, a series of instore offers were created and circulated during the anniversary period. These offers gave opportunity to the customers to visit the supermarket, often enough to enjoy the offers of the week. Customers were also given a 20th anniversary gift which was also sourced by Market Matters.
For this landmark occasion, Market Matters also took care of the design of Event-Specific branding which was used throughout the campaign period. This consisted of 20th Anniversary Logo Design, TV Commercial, Radio Advert and a series of Digital and Social Media Adverts.
To celebrate the 20th Year Anniversary, Market Matters also organized a Corporate Event where Lasco’s Top Suppliers were invited. This event left a positive lasting impression on guests and helped to strengthen longstanding relationships.
Lasco Supermarket is a family owned Supermarket, located in the outskirts of Zejtun and Ghaxaq. The supermarket is currently run by the Saliba siblings who run a prominent supermarket. Lasco Supermarket forms part of the GS/Carrefour Malta Group.
On the customer level, a series of instore offers were created and circulated during the anniversary period. These offers gave opportunity to the customers to visit the supermarket, often enough to enjoy the offers of the week. Customers were also given a 20th anniversary gift which was also sourced by Market Matters.
For this landmark occasion, Market Matters also took care of the design of Event-Specific branding which was used throughout the campaign period. This consisted of 20th Anniversary Logo Design, TV Commercial, Radio Advert and a series of Digital and Social Media Adverts.
To celebrate the 20th Year Anniversary, Market Matters also organized a Corporate Event where Lasco’s Top Suppliers were invited. This event left a positive lasting impression on guests and helped to strengthen longstanding relationships.
Lasco Supermarket is a family owned Supermarket, located in the outskirts of Zejtun and Ghaxaq. The supermarket is currently run by the Saliba siblings who run a prominent supermarket. Lasco Supermarket forms part of the GS/Carrefour Malta Group.
