Corporate gifting is more than a mere token of appreciation; it is a strategic business investment that can drive growth and increase sales. An intelligently planned and executed corporate gifting strategy can boost your brand image, foster stronger relationships, and encourage customer loyalty. In this article, we delve into the connection between corporate gifting and business growth, substantiated by relevant statistics. 

  1. Building Relationships: According to a 2019 study by PPAI (Promotional Products Association International), 79% said they were more likely to do business with a company after receiving a branded gift. This indicates corporate gifting can build stronger relationships, foster goodwill, and encourage repeat business.
  2. Enhancing Company Recognition: The same PPAI study revealed that 89% of consumers could recall the branding of a promotional product they’d received in the last two years, reinforcing the idea that well-chosen corporate gifts can significantly boost brand recall and perception.
  3. Fostering Customer Loyalty: Corporate gifts can boost customer loyalty, encouraging repeat business and referrals. As per a study by Bain & Company, increasing customer retention by just 5% can lead to an increase in profits by 25% to 95%.
  4. Boosting Employee Morale: Corporate gifts are not just for customers. Employee gifting can boost morale, leading to increased productivity and business growth. A Gallup study found that highly engaged teams show 21% greater profitability.
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Hugo Boss writing instruments & gifts

As the statistics reveal, when done right, corporate gifting can serve as a strategic tool for driving sales and business growth. In an increasingly competitive business landscape, the art of corporate gifting can indeed give your company an edge.

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